OMIG - Market Research
Marketing intelligence from intelligent marketersMarket Research
Knowledge is power! We’ve collected a lot of useful market research
on various topics and have provided them below. This page will be continuously
updated with new information so check back often. If you have a market research
item (article, whitepaper, etc.) you would like to share with others, please
email it to marketing@omig.org and we
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- Don't Integrate, InTRAgrate - Unifying Customer Data Will Improve CRM Results (2007)
- Worldwide Customer Relationship Management Software Market Will Grow 14 Percent in 2007 (CRM Today 2007)
- Nucleus Research: Top Ten Predictions for 2006 (2005)
- Marketers Survey Results (Nov 2007)
- Guidelines for Effective Email Creative (2007)
- Email Marketing: Art or Science (2007)
- Email Marketing from a Scientific Approach (2007)
- Customer Email: Handle with Care (2007)
- EmailLabs' Commercial Email Message Audit (2006)
- The Complete Guide for Creating HTML Emails (2006)
- Email Marketer’s Deliverability Checklist (2006)
- Six Steps to Better Acquisition Campaigns (2006)
- Get your email delivered subscribers the old fashioned way (2006)
- Sender Reputation Causes Email Delivery Issues 83% of the Time (2006)
- Jupiter Research: US E-mail Marketing Forecast, 2005 to 2010 (2006)
- Email Metrics: Identifying Insights to Success (2006)
- Jupiter Research Email Presentation (2006)
- Jupiter Research: The State of Deliverability (2006)
- GoodMail Email Presentation (2006)
- Email Marketing Expected Practices (2006)
- How to Optimize Your Email Deliverability (2006)
- Email Creative That Works (2006)
- Beyond Clicks, Opens and Bounces… (2005)
- Beyond Authentication: Keys to Email Delivery Success (2005)
- Batch and Blast is Dead: Six Ways Data Intelligence Will Transform Your Email Marketing Program (2005)
- Corporate Spam Filter Monitor Study (2004)
- Authentication: What We Know Today and What’s Coming Tomorrow (2004)
- Email Authentication Actions You Need to Take Today (2004)
- Email Indigestion: How to Avoid Deliverability Failures by Optimizing Your Permission Practices (2004)
- Email Deliverability Rates Impacted by Time Campaigns Sent (2004)
- Email Best Practices: A Collection of Email Articles (2004)
- Spam Laws Overview (2003)
- Can Spam Laws (2004)
- Seven Techniques to Improve Email List Integrity (2003)
- Gartner Magic Quadrant for Enterprise Marketing Management (2007)
- Gartner Magic Quadrant for Multichannel Campaign Management (2007)
- PAIN Marketing: How Successful Companies are Improving Sales and Marketing Results (Vtrenz, 2006)
- Jupiter Research: VITAL MARKETING: Ten Core Tactics to Improve Marketing Campaign Effectiveness and Efficiency (2004)